Dewdrop Herbal Tea Co.
by Alicia Cunningham on February 13, 2016, 05:14 pm MST
Amy Dewey didn't sleep long on the idea for a homegrown herbal tea company.
Amy Dewey began manufacturing tea to meet a personal need: overcoming her insomnia.
“I started developing tea because I had sleep issues. My insomnia started when I was 18, and I started drinking chamomile tea to help me sleep,” Dewey says.
Thereafter, Dewey began to realize the untapped benefits of herbal tea for many other health issues. “The benefits are endless,” Dewey explains.
So she did the only thing that made sense: she quit her safe, full-time job and started her own company manufacturing all natural, loose leaf herbal tea.
“It was a risk. The job I left was a really good job. But I knew I could not work a full-time job and grow this company. Leaving that job was both the best and the craziest thing that I have ever done. Especially since I was having a baby. But I knew I had to choose to stay in a career working for someone else or try to do this for myself and my family,” Dewey says.
Her family thought that she was crazy. “My family likes routine and consistency. Their generation stayed with a job forever. But I didn’t want to work for someone else anymore.”
Dewey admits that she leaped before she looked. “There was not a lot of planning,” she says. “But we are reaching people, and it is exciting. We have gotten to this point, and it’s only going to get better.”
Manufacturing a healthy and all natural is important to Dewey. To achieve this, Dewey works only with all-natural herbs and ingredients. Though Dewey would like to use more Utah-grown products, many of her ingredients from California. “Some of our ingredients grow better in different climates. But we get our lavender from Utah and our strawberries from Muir Copper Canyon Farms. But when we can get local, we use local.”
Today, Dewdrop Herbal Tea Co. products are sold in a few retail locations in Utah, and Dewey is excited to launch a new website to expand her presence. She expects to place her products in more and bigger locations as consumers are able to try her loose leaf teas.
“Tea consumers are frightening,” Dewey laughs. “They’re knowledgeable about what they like and what they don’t like. But I’ve gotten positive feedback. People like that we do not add any coloring or sweeteners. They like that we are 100 percent natural. Look at some of the ingredients our competitors use. They are not natural. They add sugar and coloring and flavors. We are different because we ‘re aware of everything we put in our products, and we pride ourselves on that.”
Challenges: Dewey faces a competitive market that she expects to become even more competitive in the years to come. “The more our society becomes health conscious, the more competition we will have in the all-natural tea market.” She also faces a local market that tends to avoid tea. The population of Utah County consists predominately of members of the Church of Jesus Christ of Latter-day Saints, or Mormons. Members in good standing avoid alcohol, tobacco, coffee and tea, though herbal teas are allowed. “We have to be very careful about how we word things,” Dewey says. “They have to realize we only use herbs. We have to be sensitive about how we brand our product.”
Opportunities: Dewey expects 2016 to be a big year for Dewdrop Herbal Tea Co. She is moving from being a home-based business into a commercial kitchen, and her new website is being published. “I look forward to ramping up and being bigger. This is the year. It is the year of the tea. As long as we work hard and try do something everyday, it is going to go nuts. And it is going to be awesome.”
Needs: As a new company, Dewey’s two greatest needs come down to money and marketing. She would love a little more financial independence to grow her product but understands better marketing must come first. “We need to get the word out,” she says.
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Karen Hoag Daily Herald
Jul 17, 2015
Tea time for Utah: Provo woman making herbal blends for connoisseurs
Amy Dewey started having sleep issues nearly 20 years ago. She tried natural remedies and found chamomile helped her relax.
“That’s when my passion for tea began,” said Dewey, 38, of Provo. “I continued to drink tea regularly and incorporated different blends into my fitness routine and healthy living.”
A year ago she decided to share her excitement and started her own business selling her herbal teas, “Dewdrop Herbal Tea Co.” Dewey now sets up a booth at Provo’s Farmers Market each Saturday.
After experimentation, she made six blends of herbal tea. “The Favorite” is her nighttime tea.
“The chamomile, lavender and lemongrass help me relax and promote a more restful sleep,” she said. “When I was pregnant last year I drank Cinnamint every night due to extreme morning sickness.” She said the red raspberry in it eased her nausea and the peppermint soothed her stomach.
“I could go on for hours about the health benefits of herbal tea,” said Dewey. “It really is amazing.” She prepares her blends in her home from herbs she purchases from several different companies.
“Most of them are organic certified,” she said. “I wish I grew all of my own herbs, but I feel some herbs grow better in different climates, therefore I purchase them elsewhere.” She adheres to the high standards of the Utah Department of Agriculture and is in the certified cottage food program.
She offers only herbal infusions currently. “Herbal tea contains no caffeine,” explained Dewey. “In fact, it doesn’t have any actually tea in the blends, just herbs, fruits or other ingredients people like to add to their infused drink.
“Regular tea comes from a tea plant and can be green tea, black tea, white tea and red tea. There are benefits to both (herbal and regular).” Her plans include offering more of a variety of flavors to all tea drinkers.
Amy Dewey and her husband, David Dewey, brainstormed together to name her herbal tea company. They are proud of their last name, Dewey, so they incorporated it as “Dewdrop Herbal Tea Co.”
“To me it sounds happy and energetic,” Amy Dewey said.
Frequent customer Steph Simmons of West Jordan, purchased all six blends of Dewey’s herbal tea recently; her favorite is Cinnamint.
“I just love the cinnamon and mint together," Simmons said. "I also love the Strawberry Lemonade. I drink it in the summertime – I drink it instead of soda pop.” She keeps a gallon of prepared Strawberry Lemonade herbal tea in the refrigerator.
Another avid supporter of Dewey’s product is her brother-in-law, Ben Roden of Orem.
“I’ve been impressed with the momentum of [the business,]” he added. “She is proactive with developing the product and getting them into places to sell.”
His favorite herbal tea is Cinnamint, because he likes mint teas.
“I’ve used them since they launched in June 2014,” he said. “I like them because she makes them herself — the teas are not overly processed. They are not powders [that you buy elsewhere], you can kind of see the different herbs in the package.”
Starting a business isn’t that hard, according to Dewey. “Anyone can come up with a product and a name. The hard part is making that business successful.” She advises other entrepreneurs to keep the standards high.
“Don’t settle, work hard and put in the time,” she added. “I’m passionate about what I’m doing. I set long and short term goals regularly, and I refuse to fail. For me staying organized has helped so much. It’s easy to spread yourself thin and then get discouraged. Stay focused.”
Dewey has aspirations to start another business soon — Utah County Christmas Expo. Look for it on Nov. 27-28 at Provo’s Utah Valley Convention Center.
Daily Herald reporter Karen Hoag may be reached at (801) 344-2540 email@example.com.